As Aditya Pandurangan, managing partner at TAOS Digital and a member of the Keep Small Strong collective, noted, “We all needed to stop focusing on what we did before and start focusing on what these businesses needed to do to survive.”
Each member of the collective, which also includes Eric Segal and Aditya Pandurangan, is volunteering their time, seeking no fame or profits, and is genuinely looking to help.

The collective includes former Anomaly CCO Eric Segal and TAOS Digital managing partner Aditya Pandurangan, who are volunteering their time.