ROI Archives - TAOS Digital

Increasing Marketing ROI

Aditya Pandurangan
September 25, 2019September 25, 2019
Digital Marketing

Amy Gallo, of the Harvard Business Review[i], uses the following equation to quantify Marketing ROI: The main vaguery here is the definition of “Incremental Financial Value Gained as a Result of the Marketing Investment”. “Cost of the Marketing Investment” is certainly more easily quantified. But that aside, and assuming we agree with the approach (which… Read More »Increasing Marketing ROI

Driving Value from Day One

Aditya Pandurangan
June 11, 2019September 25, 2019
Culture

TAOS was custom-built to help our clients align user experience and customer journeys to finely tuned processes and workflows, by delivering campaign execution as a service. As technology enabled customers demand ever increasing, frictionless, and social-driven experiences, you need to be able to adapt to their needs in as close to real-time as you can. The… Read More »Driving Value from Day One