Rationalization

Simplification, Consolidation and Rationalization Part 2 – Modernization

In my previous post, I wrote about the challenges faced by Technology and Marketing as the organization embarks on digital transformation. The link to the post is here .   For serious transformation to occur, Technology needs to transform from being perceived as a cost center to becoming a change enabler for the organization. Similarly, Marketing has a very important role, to educate and add value to customers, partners and employees in every… Read More »Simplification, Consolidation and Rationalization Part 2 – Modernization

Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing

As organizations embark on digital transformation, oftentimes it feels like Technology is from Mars and Marketing from Venus. A typical day for marketing involves a gamut of activities such as PR, SEO/SEM, ABM, Networking, Social Media Marketing, Video Marketing among others. Their metrics center around MQL’s, SQL’s, conversion rates, brand awareness, CAC, LTV etc. On the other hand, Technology has its hands full with constant upkeep of the entire technology… Read More »Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing