Rationalization

Simplification, Consolidation and Rationalization Part 2 – Modernization

In my previous post, I wrote about the challenges faced by Technology and Marketing as the organization embarks on digital transformation. The link to the post is here .   For serious transformation to occur, Technology needs to transform from being perceived as a cost center to becoming a change enabler for the organization. Similarly, Marketing has a… Read More »Simplification, Consolidation and Rationalization Part 2 – Modernization

Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing

As organizations embark on digital transformation, oftentimes it feels like Technology is from Mars and Marketing from Venus. A typical day for marketing involves a gamut of activities such as PR, SEO/SEM, ABM, Networking, Social Media Marketing, Video Marketing among others. Their metrics center around MQL’s, SQL’s, conversion rates, brand awareness, CAC, LTV etc. On… Read More »Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing