Marketing

As organizations embark on digital transformation, oftentimes it feels like Technology is from Mars and Marketing from Venus. A typical day for marketing involves a gamut of activities such as PR, SEO/SEM, ABM, Networking, Social Media Marketing, Video Marketing among others. Their metrics center around MQL’s, SQL’s, conversion rates, brand awareness, CAC, LTV etc. On… Read More »Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing