Journey Mapping

Top Challenges with Data Transformation

As organizations move towards being increasingly data-driven in their decision making, taking a structured and strategic approach toward data collection and data analysis becomes much more important in generating key insights for the organization. Our research has shown the four most prevalent challenges for marketers working on data transformation. Problem Identification : It is common for organizations to focus on a technology refresh as a means for solving a problem.… Read More »Top Challenges with Data Transformation