Digital Transformation

Digital Transformation

We believe that while a marketing transformation is only a part of a much broader, and desperately needed, transformation for the whole organization, the easily identifiable market-driven demands for change and the ability to show real returns quickly, makes marketing a perfect place to start. And there’s no time like now to get it going! 1) Experiential transformation : The heart of any transformation is the delivery of friction-less experience… Read More »Digital Transformation

Your Best Achievable Path

There are plenty of complex, highly functional marketing technology platforms available to the CMO today. In fact, the technical complexity of the platforms is adding significant additional responsibility to your role as a marketer. Not only do you need to drive and manage brand awareness, advertising, content development and field events, now you have to manage a seriously challenging technology stack, requiring architects, developers, and data scientists. The challenge gets… Read More »Your Best Achievable Path