digital Marketing

Increasing Marketing ROI

Amy Gallo, of the Harvard Business Review[i], uses the following equation to quantify Marketing ROI: The main vaguery here is the definition of “Incremental Financial Value Gained as a Result of the Marketing Investment”. “Cost of the Marketing Investment” is certainly more easily quantified.  But that aside, and assuming we agree with the approach (which I do) there are ONLY three ways to improve your Marketing ROI: Improve the Incremental… Read More »Increasing Marketing ROI