Top Challenges with Data Transformation

As organizations move towards being increasingly data-driven in their decision making, taking a structured and strategic approach toward data collection and data analysis becomes much more important in generating key insights for the organization. Our research has shown the four most prevalent challenges for marketers working on data transformation. Problem Identification : It is common for organizations to focus on a technology refresh as a means for solving a problem.… Read More »Top Challenges with Data Transformation

Digital Transformation

We believe that while a marketing transformation is only a part of a much broader, and desperately needed, transformation for the whole organization, the easily identifiable market-driven demands for change and the ability to show real returns quickly, makes marketing a perfect place to start. And there’s no time like now to get it going! 1) Experiential transformation : The heart of any transformation is the delivery of friction-less experience… Read More »Digital Transformation

Driving Value from Day One

TAOS was custom-built to help our clients align user experience and customer journeys to finely tuned processes and workflows, by delivering campaign execution as a service. As technology enabled customers demand ever increasing, frictionless, and social-driven experiences, you need to be able to adapt to their needs in as close to real-time as you can. The ability to do that, with predictable frequency and outcomes, is now the difference between success… Read More »Driving Value from Day One

Your Best Achievable Path

There are plenty of complex, highly functional marketing technology platforms available to the CMO today. In fact, the technical complexity of the platforms is adding significant additional responsibility to your role as a marketer. Not only do you need to drive and manage brand awareness, advertising, content development and field events, now you have to manage a seriously challenging technology stack, requiring architects, developers, and data scientists. The challenge gets… Read More »Your Best Achievable Path