Digital Experience

Simplification, Consolidation and Rationalization Part 2 – Modernization

In my previous post, I wrote about the challenges faced by Technology and Marketing as the organization embarks on digital transformation. The link to the post is here .   For serious transformation to occur, Technology needs to transform from being perceived as a cost center to becoming a change enabler for the organization. Similarly, Marketing has a very important role, to educate and add value to customers, partners and employees in every… Read More »Simplification, Consolidation and Rationalization Part 2 – Modernization

AEM as a Cloud Service – Adobe’s strategy for experiential dominance

Adobe’s new AEM as a Cloud service on the face of it is the next inevitable step for the experience behemoth in its quest to deliver an experiential revolution through its platform for its customers. Let’s unpack this a little bit more: Changes for Customers :  1) Better integration of their Tech Stack for Marketing and Technology : A key challenge for customers with a growing adobe stack has always been… Read More »AEM as a Cloud Service – Adobe’s strategy for experiential dominance

The Future of Immersive Experiences

We live in an age of accelerating disruptive technologies, where the blistering pace of innovation drives change every instant in a dizzying array of technological breakthroughs that culminate in sometimes enriching, but certainly changing, our lives, some overtly and some in the background. One area that has seen significant advancement over the years is Human Computer Interaction (HCI) which has emerged as a central area of focus in delivering digitally… Read More »The Future of Immersive Experiences