Digital Transformation

Simplification, Consolidation and Rationalization Part 2 – Modernization

In my previous post, I wrote about the challenges faced by Technology and Marketing as the organization embarks on digital transformation. The link to the post is here .   For serious transformation to occur, Technology needs to transform from being perceived as a cost center to becoming a change enabler for the organization. Similarly, Marketing has a very important role, to educate and add value to customers, partners and employees in every… Read More »Simplification, Consolidation and Rationalization Part 2 – Modernization

Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing

As organizations embark on digital transformation, oftentimes it feels like Technology is from Mars and Marketing from Venus. A typical day for marketing involves a gamut of activities such as PR, SEO/SEM, ABM, Networking, Social Media Marketing, Video Marketing among others. Their metrics center around MQL’s, SQL’s, conversion rates, brand awareness, CAC, LTV etc. On the other hand, Technology has its hands full with constant upkeep of the entire technology… Read More »Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing

AEM as a Cloud Service – Adobe’s strategy for experiential dominance

Adobe’s new AEM as a Cloud service on the face of it is the next inevitable step for the experience behemoth in its quest to deliver an experiential revolution through its platform for its customers. Let’s unpack this a little bit more: Changes for Customers :  1) Better integration of their Tech Stack for Marketing and Technology : A key challenge for customers with a growing adobe stack has always been… Read More »AEM as a Cloud Service – Adobe’s strategy for experiential dominance

Be Brave, Trust your Customers, Fail Fast and Often

It’s our human nature to stick to what we know. Change is a threat, even in the face of overwhelming data that screams we must change (Climate Change anyone), making that change is entirely a different story.  While we need fortitude to change, not every change needs to be a matter of life and death, some, and indeed many changes are seeing and taking an opportunity. Apple is one such… Read More »Be Brave, Trust your Customers, Fail Fast and Often

It’s All About The Data

I challenged myself and my team at a $1BN retailer to find these answers in the midst of the harrowing 2007-09 recession and we came out not just alive, but profitable, stronger and with superior vendor relationships than ever before. Below I have provided some high level observations from this period and what that journey looked like. AI, Machine Learning (ML), Predictive Models, Algorithmns and so on, all these analytics that… Read More »It’s All About The Data