Bahram Olfati

Be Brave, Trust your Customers, Fail Fast and Often

It’s our human nature to stick to what we know. Change is a threat, even in the face of overwhelming data that screams we must change (Climate Change anyone), making that change is entirely a different story.  While we need fortitude to change, not every change needs to be a matter of life and death,… Read More »Be Brave, Trust your Customers, Fail Fast and Often

Retail Transformation

The news of retail’s death is greatly exaggerated. Despite the flurry of retail major retailers that have filed for bankruptcy or experiencing their own period of austerity by  the of closing stores (AC Moore, Abercrombie & Fitch, Aerosoles, The Children’s Place, Forever 21, to name a few) the so-called Retail Apocalypse is, both exaggerated and… Read More »Retail Transformation