99% of the businesses in the US are small businesses, over 93% of these affected by covid. Prior to Covid, 80% of the US small businesses were not taking advantage of the digital tools, however, the impact of the landscape is shifting firmly and the new normal includes an almost overnight need to either digitize or shutdown… Read More »Cybersecurity for SMB’s in the age of COVID
In my previous post, I wrote about the challenges faced by Technology and Marketing as the organization embarks on digital transformation. The link to the post is here . For serious transformation to occur, Technology needs to transform from being perceived as a cost center to becoming a change enabler for the organization. Similarly, Marketing has a… Read More »Simplification, Consolidation and Rationalization Part 2 – Modernization
As organizations embark on digital transformation, oftentimes it feels like Technology is from Mars and Marketing from Venus. A typical day for marketing involves a gamut of activities such as PR, SEO/SEM, ABM, Networking, Social Media Marketing, Video Marketing among others. Their metrics center around MQL’s, SQL’s, conversion rates, brand awareness, CAC, LTV etc. On… Read More »Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing
Adobe’s new AEM as a Cloud service on the face of it is the next inevitable step for the experience behemoth in its quest to deliver an experiential revolution through its platform for its customers. Let’s unpack this a little bit more: Changes for Customers : 1) Better integration of their Tech Stack for Marketing and… Read More »AEM as a Cloud Service – Adobe’s strategy for experiential dominance
We live in an age of accelerating disruptive technologies, where the blistering pace of innovation drives change every instant in a dizzying array of technological breakthroughs that culminate in sometimes enriching, but certainly changing, our lives, some overtly and some in the background. One area that has seen significant advancement over the years is Human… Read More »The Future of Immersive Experiences