Emergency Minimum Viable Product in a Time of COVID

  We’re a full twenty years into talking about agile development and Lean Product Management, so I assume that everyone has at least heard the term Minimum Viable Product (MVP). In ordinary times, I’m the first to encourage people to look for a different perspective, the Earliest Lovable Product (see Henrik Kniberg’s description of Earliest Lovable Product if you want a great take on that).These are not ordinary times. From… Read More »Emergency Minimum Viable Product in a Time of COVID

Simplification, Consolidation and Rationalization Part 2 – Modernization

In my previous post, I wrote about the challenges faced by Technology and Marketing as the organization embarks on digital transformation. The link to the post is here .   For serious transformation to occur, Technology needs to transform from being perceived as a cost center to becoming a change enabler for the organization. Similarly, Marketing has a very important role, to educate and add value to customers, partners and employees in every… Read More »Simplification, Consolidation and Rationalization Part 2 – Modernization

Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing

As organizations embark on digital transformation, oftentimes it feels like Technology is from Mars and Marketing from Venus. A typical day for marketing involves a gamut of activities such as PR, SEO/SEM, ABM, Networking, Social Media Marketing, Video Marketing among others. Their metrics center around MQL’s, SQL’s, conversion rates, brand awareness, CAC, LTV etc. On the other hand, Technology has its hands full with constant upkeep of the entire technology… Read More »Simplification, Consolidation and Rationalization – A Shared benefit for Technology and Marketing

Retail Transformation

The news of my death is greatly exaggerated. Despite the flurry of retail major retailers that have filed for bankruptcy or experiencing their own period of austerity by  the of closing stores (AC Moore, Abercrombie & Fitch, Aerosoles, The Children’s Place, Forever 21, to name a few) the so-called Retail Apocalypse is, both exaggerated and happily, totally survivable.  Even with the dominance of Amazon, there are big box retailers, who… Read More »Retail Transformation

Cybersecurity for SMB’s in the age of COVID

99% of the businesses in the US are small businesses, over 93% of these affected by covid. Prior to Covid, 80% of the US small businesses were not taking advantage of the digital tools, however, the impact of the landscape is shifting firmly and the new normal includes an almost overnight  need to either digitize or shutdown besides major shifts in business strategy and services, new revenue models  such as subscriptions  and fulfillment channels… Read More »Cybersecurity for SMB’s in the age of COVID

AEM as a Cloud Service – Adobe’s strategy for experiential dominance

Adobe’s new AEM as a Cloud service on the face of it is the next inevitable step for the experience behemoth in its quest to deliver an experiential revolution through its platform for its customers. Let’s unpack this a little bit more: Changes for Customers :  1) Better integration of their Tech Stack for Marketing and Technology : A key challenge for customers with a growing adobe stack has always been… Read More »AEM as a Cloud Service – Adobe’s strategy for experiential dominance

Be Brave, Trust your Customers, Fail Fast and Often

It’s our human nature to stick to what we know. Change is a threat, even in the face of overwhelming data that screams we must change (Climate Change anyone), making that change is entirely a different story.  While we need fortitude to change, not every change needs to be a matter of life and death, some, and indeed many changes are seeing and taking an opportunity. Apple is one such… Read More »Be Brave, Trust your Customers, Fail Fast and Often

It’s All About The Data

I challenged myself and my team at a $1BN retailer to find these answers in the midst of the harrowing 2007-09 recession and we came out not just alive, but profitable, stronger and with superior vendor relationships than ever before. Below I have provided some high level observations from this period and what that journey looked like. AI, Machine Learning (ML), Predictive Models, Algorithmns and so on, all these analytics that… Read More »It’s All About The Data

The Future of Immersive Experiences

We live in an age of accelerating disruptive technologies, where the blistering pace of innovation drives change every instant in a dizzying array of technological breakthroughs that culminate in sometimes enriching, but certainly changing, our lives, some overtly and some in the background. One area that has seen significant advancement over the years is Human Computer Interaction (HCI) which has emerged as a central area of focus in delivering digitally… Read More »The Future of Immersive Experiences

Increasing Marketing ROI

Amy Gallo, of the Harvard Business Review[i], uses the following equation to quantify Marketing ROI: The main vaguery here is the definition of “Incremental Financial Value Gained as a Result of the Marketing Investment”. “Cost of the Marketing Investment” is certainly more easily quantified.  But that aside, and assuming we agree with the approach (which I do) there are ONLY three ways to improve your Marketing ROI: Improve the Incremental… Read More »Increasing Marketing ROI